Archive for the ‘Reviews’ Category
Filed under: Collaboration, Community, Culture, New Media, Reviews, Shopping | Tags: iPhone, Marketing, New Media, Social Media, technology, Web 2.0
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Personally I’m a big fan of the iPhone and shopping. So, when Lucky Magazine (which I also happen to be a fan of) found a way to combine shopping and the iPhone, I was intrigued.
Early last week, Lucky released an app called “Lucky at Your Service” which essentially acts as a virtual personal shopper, and checks the inventories of your local stores. The catch? The only merchandise currently available within the app are shoes featured within the March edition of Lucky Magazine. Perfect if you love shoes, not so perfect if you were looking to snag a handbag or a myriad of other items featured within the pages of Lucky.
At this time, the app is free to download and according to the New York Times:
Lucky [...] has even hired a call center, staffed with 20 to 200 representatives, who will confirm that the shoe is available and set it aside, text-messaging a shopper that, say, Jessie in the second-floor salon shoe department at the downtown Nordstrom has set it aside.
In their article, NYT also addresses a valid point: in an economy where few people are shopping, is an iPhone app that targets shoppers, really a formula for success? My answer: if they incorporate some sort of “sale alert” mechanism, then yes.
Lucky is one of the few publications that can successfully pull off a mobile application like this, in an economy like this, and that’s due in large part, to their core demographic: shoppers.
Lucky is, and always has been, a magazine targeted towards people who love to shop.
The entire magazine reads like a giant advertisement, and positions itself as the ultimate shopping guide. People who subscribe to Lucky are people who like to shop– they’re not just in it for the fashion, like people who subscribe to other fashion or style magazines. When you couple this with the fact that readers of Lucky actually enjoy shopping, and statistically have more money to “burn” than their average Cosmopolitan, Vogue, Elle, and Glamour counterparts, it makes sense. Releasing a social application like Lucky At Your Service targets this specific demographic in an incredibly unique way, and caters to a niche audience while providing a useful service that no other magazine has done. In addition to this, Lucky has found a way to keep their magazine relevant: by tying in the application to the magazine itself, as opposed to the website, they are promoting consumption of their “bread and butter” as opposed to a free resource, like the website.
And to that, I say kudos– and happy shopping. Now, if they’d only expand it to at least include handbags and other critical “accessory” items, I’d be happy.
Filed under: Collaboration, New Media, Reviews | Tags: Collaboration, Internet, New Media, Online Communities, Review, Social Media, social networking, technology, twitter, Web 2.0
Last week I spoke with Steve Dodd and Nick Koudas of Sysomos, a social media tracking/monitoring service. They walked me through their product, features and showed me how it could be successfully implemented in a business or even by someone with a successful personal brand. Below is my review. Please note that this review is based on a presentation given to me by the Sysomos team, and I have not had an opportunity to actually try the Sysomos product or implement it firsthand.
Structure of this review: I’ve broken down the core elements of the product into categories and have reviewed them based on their merit. I’ve also included a brief review of additional features that are “added bonuses” or things you’d expect to see in a service like this towards the end of the review.
Filed under: Collaboration, Community, In the News, New Media, Reviews | Tags: New Media, Social Media, strategy, Web 2.0
Move over, Radian6, there’s a new Social Media tracking tool on the block, and it’s from Ogilvy Public Relations.
Announced today, “The Daily Influence” (TDI) has a similar look and feel to Radian6′s tool, but has one major difference: for the moment, it’s free. Yep, you read that right. Though Radian6 still scours more of the internet to find all of your brand’s mentions, and provides actual metrics, the Oglivy tool is a great resource for smaller companies looking to consolidate their efforts.
In the customizable “Listening Post,” users can edit fields to represent their product, brand, or service and TDI provides an aggregated look at all mentions of that product, service, or feature on the internet. I updated my view (in the screenshot below) to reflect a common search I used to make: Yahoo messenger. The site quickly pulled up combined mentions of Yahoo messenger. Currently, the tool utilizes Twitter searches, image searches (Flickr, Google, Pixsy, Zoomr), video searches (YouTube, Metacafe, MySpace, Blip.tv), Delicious, blog searches (Technorati, Google, Blogged, Sphere), and more. Read more »