Resume

MELISSA DANIELS melissajobleads@gmail.com - San Jose, CA

PROFESSIONAL SKILLS

Experience in the strategic planning and implementation of online communities and community management for both large and small-scale businesses. Extensive knowledge of social media strategies and technologies, including: Twitter, instant messaging, viral media/viral video, social networking sites, wikis, blogging, and widgets among others. Highly proficient in conducting research both online and offline using traditional research methods. Strong oral and written communication skills. Skills in: Adobe Photoshop, basic HTML, Adobe Flash, Illustrator and various other applications.

RELEVANT EXPERIENCE
Yahoo, Inc.
Online Community Manager May 2008-Present
Supported: Yahoo! Messenger, profiles on Yahoo!, Yahoo! Groups events, and various other Community Management events and teams. Facilitated and maintained the relationship with the top 5% of Yahoo! Messenger users (“All-Stars”)through weekly communication and messaging resulting in an increase in user participation. Managed and wrote the weekly/bi-weekly posts for the profiles news blog addressing user issues, product features, as well as user feedback. Planned and implemented offline events for Yahoo! Groups Moderators in various locations across the US. Coordinated and orchestrated monthly calls with Advisory Panels for the Messenger team; managed the logistics for the in-person visits for both the Mail and Messenger events. Provided monthly insights reports to the Messenger team surrounding user perception and usage of products. Worked with in-house and external vendors to execute mass email campaigns for Groups events. Reported and tracked the team annual budget of over $200k.
Think Passenger, Inc.
Online Community Manager July 2007- May 2008
Clients included: Nike, JCPenney, ABC Daytime, BP (British Petroleum), Coke, among others. Facilitated daily strategic conversations between consumers and brands through private online communities. Composed and distributed branded email correspondence to community members via 3rd party email partners. Created extensive reports based on community key learnings in PowerPoint. Worked with the development team to implement new technologies within the Passenger platform.
Edelman Public Relations
Digital Entertainment Rights and Technology Intern 2006
Compiled media lists, press kits, and speaking calendars for current clients including Fox Interactive Media, MySpace, IGN, and Revver. Researched clients and created coverage reports distributed to both Edelman employees and client marketing. Competed competitive analysis of competitors and relevant industry data.
The Schwab Center at Stanford University
Assistant Event Coordinator 2006
Worked closely with the catering team to implement and develop thematic corporate events for Fortune 500 company executives including Nike and Cisco.
ABC-CLIO
Marketing Intern 2005
Assisted with Marketing campaigns, tracked campaign results, reviewed industry journals and documented reviews, organized and sent review copies, submitted for awards. Educated in design concepts for packaging and advertising of reference books.

EDUCATION
University of Southern California	Los Angeles, CA
M.A.: Communication Management	2007
Thesis topic: User Generated Content, Viral Media and its Impact on Broadcast and Marketing
University of California, Santa Barbara	Santa Barbara, CA
B.A.: English, Minor: History	2006
Awards: Dean’s Scholar