Old media eats new media for breakfast. And likes it.

Back when YouTube started you had to have friends who were “in the know” to know which viral vids were hot. Most of your time was spent filtering through crappy videos, campaigns, and lame flash sites, looking for the “next big thing”—early thrill seekers were pioneers and innovators in knowing what was hot.

Unable to effectively tackle the newest frontier, old media instead reported on the downsides of new media—security breaches, pedophiles, emotional disorders related to MySpace profiles, etc.  But it seems as though the tables are turning.

Old media pioneers (think: newspapers and magazines) have become heat sensors in their own right—scouring the net for what’s going to be the next big thing, and publishing short blurbs on it, rather than devoting full pages of investigation to the latest YouTube saga.

In the last two weeks, I’ve seen blurbs on: the girl who cried at Wall-EMiley Cyrus’ dance-off, and the ball-girl video  — each of which are viral clips or phenomena that were brought to my attention not via a YouTube link, but instead, via a news link (what you see above).

This might not mean much, but to me, this means the industry is changing. “New Media” is quickly becoming more manageable, and “Old Media” giants are finally aware of the risks they face if they don’t embrace it.

It’s a slippery slope, but I can’t wait to see what happens next. 


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