Tracking Viral Videos & Web 2.0

In an effort to stay ahead of the curve, a few sites have emerged that track influence, degree of virility, and essentially serve as a thermometer of the current sphere.

These sites are great if you want to (try to) gauge the amount of traction your brand, company, blog, or product has within the UGC media sphere.

Below is a brief list of some of the sites I’ve come across and a few comments.

  • Viral Video Chart:  This site aggregates the Top 20 viral videos (or most watched) on the internet. You can subscribe to their RSS feed, receive email updates, or submit your own video for consideration. The site is broken down into different audience segments, including brand verticals, which highlights the best of each advertising segment.
  • BuzzLogic: BuzzLogic is a paid service that enables your company or brand to dig through the mentions, trackbacks, and tweets about your site or company.
  • Radian6: Much like BuzzLogic, Radian6 is also a paid service that lets you track influence, mentions, and links based on a complex profile you create.
  • Summize: Perfect for those of you who want to search microblogging sites like Twitter. Enter your search term, parameters, and watch the results come in. 
  • Twing: Twing lets you search collaboration sites (blogs, groups, MySpace, etc) for your topic du jour. They do a great job of filtering out most of the crap submissions or comments and highlighting some of the better sites and points of feedback.
  • Zudos: Much like Twing, Zudos is people-powered search that lets you specify your search parameters. Their site/search runs a little slow, but is pretty effective in pulling out valid mentions.  It breaks down each mention by its type (i.e. mainstream media, podcasts, etc.) but isn’t foolproof.

I’m sure I missed quite a few, but these are some of the major players I’ve come across lately. What have I missed? 


1 comment so far

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