Digg-ing up Old Media
Tech Crunch reported today that sites like Digg are driving more traffic to traditional news sites rather than blog and UGC news sites.
This research essentially validates the idea that consumers, no matter how tech savvy and “on the cusp” they may be, still trust traditional sources more than anonymous bloggers who might share relevant news.
With readership of formal news sites decreasing, what criteria must a current blogger or news site satisfy in order for them to be considered a viable news source? At what point does traditional media pass the torch, or, bridge the gap between new and old media.
Blogs are the first step, but what about unconventional partnerships?