A prime example of this dynamic duo are the ShopStyle sites– designed for fashion, home, and children, each site also provides a collaborative counterpart that enables you to shop, match outfits, and share your best looks with your friends and other users. Much like a lot of tech sites out there, these sites inform you of what’s hot right now, what other people are buying, and what to watch for.
It’s the natural, online evolution of Cosmopolitan, Glamour, People, etc. but in a more accessible, consumable format, as these sites offer what those magazines’ advertisers can only dream of– point and click purchasing.
So get out there– start shopping and collaborating, and create your dream look book, or join a trend group.