Obama: change online
Filed under: Collaboration, Community, In the News | Tags: social networking, technology |
Back in November I posted about the Obama campaign hiring a Community Manager to drive their online strategy post-presidential campaign. Since then, the Obama team has launched Change.gov, which the Washington Post describes as:
a transition Web site launched two days after Obama won, a constant stream of information is doled out. You can watch YouTube videos of transition staffers. You can track meetings between the transition team and outside groups, which provide searchable documents online (and allow visitors to leave comments for the team). You can post questions in the “Open for Questions” feature, where submitted questions are voted to the top by other users. In its first week, the feature got 978,868 votes on 10,302 questions from 20,468 people.
The site does a great job of tapping into the hype and political interest surrounding Obama, and makes it easy for users to get information. Americans can sign up for targeted email updates by entering their email address and zip code, can submit questions, search for information, and of course, share their own personal testimonial.
However, the site runs into a potential problem when it comes to tone: unlike the Obama campaign itself, the Change.gov site remains incredibly formal in its tone. The Washington Post notes that one of the responses found on the site, written by Obama’s team is stiff: “President-elect Obama is a strong supporter of Federal funding for responsible stem cell research and he has pledged to reverse President Bush’s restrictions.”
The site also lacks the ability for users to connect directly to one another– a grassroots initiative that could prove to be incredibly lucrative for both the economy and for the Obama camp. Developing meaningful bonds through shared interests enables people to connect on a different level, and also provides a stronger, deeper connection with the connectee– in this case, the Obama camp.
All in all, I’m so pleased to see that Obama has taken his online popularity seriously, and is finding new and unique ways of embracing policy and politics. I only hope that as the year progresses we’ll see even more ways of communicating with the new President (his Twitter stream has been quiet since his victory) and new ways of shaping policy.
Alexander Hamilton once said “the masses are asses”– and for a long time, I agreed. But right now, I’m optimistic that with the right tools, we can all learn and create a brighter future and prove one of our founding father’s wrong.