Archive for the ‘Community’ Category
Back in July I bought my first place– a purchase that has completely changed the way I shop. Now, instead of only perusing stores and websites for jeans, tops, and accessories, I find myself checking out the home section too. I’m excited by looking at paint swatches and watching HGTV’s “My First Place” and seeing how others “pull it all together.” And right now, I’m also quietly obsessed with Pottery Barn.
Pottery Barn‘s website is pretty robust– they have a “Style House” section that features videos, design tips “for every room,” design tools, and heck, they even have a “furniture facts” section– where you can learn about your new sectional. But what their site lacks is a community element– something that surprised me. Continue reading
Earlier this week my Facebook inbox greeted me with a friendly mail notification, from a long lost “friend” whom I haven’t spoken to in ages. In the email, was a link, telling me I look awesome in this video.
At first I was flattered. I mean, who wouldn’t be? A long-lost friend managed to find me, tape me, and somehow managed to capture my “awesomeness” in a video? It seemed too good to be true. And, it also seemed like a hoax.
By now, we’re all familiar with the MySpace viruses– so much so that Tom and his crew over at FIM have had to warn you (Facebook has followed suit) whenever you are clicking a link that takes you off their site. It only seemed like a matter of time before Facebook got hit with their first real gem of a virus– and it’s name is Koobface.
PC World writer, Brennon Slattery describes the virus’ behavior:
Once the URL is clicked, “Koobface” prompts you to update your Flash player before the video can be displayed. Therein lies the virus, cloaked in a “flash_player.exe” file. According to the Kaspersky Lab, an antivirus organization working closely with Facebook, “the worms transform victim machines into zombie computers to form botnets.”
The McAfee Security Blog explains that when “Koobface” infects your computer, it prompts a downloaded service named Security Accounts Manager (SamSs) to load on start-up. SamSs then proxies all HTTP traffic, stealing results from popular search engines and hijacking them to lesser-known search sites.
For many users, “Koobface” will come as a wake-up call about internet safety. Many of us go about our daily internet lives convinced we know which sites are safe– and, I’d bet you’d be hard pressed to find a user who thinks MySpace is safer than Facebook– but all it takes is a few clicks for a your personal computer (and information) to become a thing of the past. Who knows, maybe will double as the perfect opportunity to remove all those pseudo-friends on your Facebook friends list, you know, just to reduce the risk of infection.
Josh Bernoff over at Forrester posted an interesting blog today on Groundswell about Obama’s victory. Bernoff calls for Obama to continue the use of social media within politics, and to even go so far as to hire a US Community Manager to facilitate the relationship between citizens and policy makers.
To me, this sounds like both an amazingly great and an amazingly horrible idea. Here’s why:
I’m all for Obama continuing to mobilize the younger audience he has captive on social networks and in various new media outlets, but am worried about fraud and cyber bullying. As so many of us know, the internet is hardly a stable or safe environment, and opening up the political system to something like this makes it extremely susceptible to fraud. If the US Government can find a way to validate and authenticate users in a legitimate way (one vote per user) so that it’s not the voice of the few, its the voices of the many, then I’m all for it. The last thing I want is my country being driven by a bunch of irrational users who don’t accurately reflect the rest of the country.
How would this be staffed? What type of credentials would a CM need to have to be the Community Manager for the United States? Clearly they’d need at least a little background in Public Policy to ensure that they even know what they’re talking about. And to be honest, how is this all that different than having congressional representatives in each area? Why not make each Rep an online community instead? Why recreate the wheel and make it a nationwide issue when we could easily keep things localized and find more success.
All in all, I think it’s for the most part, a great idea. Tapping into this resource would be a fantastic way to maintain Obama’s momentum, but it has to be done delicately. If not, Obama runs the risk of looking like a fool.