Archive for the ‘Culture’ Category
Filed under: Collaboration, Community, Culture, New Media, Reviews, Shopping | Tags: iPhone, Marketing, New Media, Social Media, technology, Web 2.0
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Personally I’m a big fan of the iPhone and shopping. So, when Lucky Magazine (which I also happen to be a fan of) found a way to combine shopping and the iPhone, I was intrigued.
Early last week, Lucky released an app called “Lucky at Your Service” which essentially acts as a virtual personal shopper, and checks the inventories of your local stores. The catch? The only merchandise currently available within the app are shoes featured within the March edition of Lucky Magazine. Perfect if you love shoes, not so perfect if you were looking to snag a handbag or a myriad of other items featured within the pages of Lucky.
At this time, the app is free to download and according to the New York Times:
Lucky […] has even hired a call center, staffed with 20 to 200 representatives, who will confirm that the shoe is available and set it aside, text-messaging a shopper that, say, Jessie in the second-floor salon shoe department at the downtown Nordstrom has set it aside.
In their article, NYT also addresses a valid point: in an economy where few people are shopping, is an iPhone app that targets shoppers, really a formula for success? My answer: if they incorporate some sort of “sale alert” mechanism, then yes.
Lucky is one of the few publications that can successfully pull off a mobile application like this, in an economy like this, and that’s due in large part, to their core demographic: shoppers.
Lucky is, and always has been, a magazine targeted towards people who love to shop.
The entire magazine reads like a giant advertisement, and positions itself as the ultimate shopping guide. People who subscribe to Lucky are people who like to shop– they’re not just in it for the fashion, like people who subscribe to other fashion or style magazines. When you couple this with the fact that readers of Lucky actually enjoy shopping, and statistically have more money to “burn” than their average Cosmopolitan, Vogue, Elle, and Glamour counterparts, it makes sense. Releasing a social application like Lucky At Your Service targets this specific demographic in an incredibly unique way, and caters to a niche audience while providing a useful service that no other magazine has done. In addition to this, Lucky has found a way to keep their magazine relevant: by tying in the application to the magazine itself, as opposed to the website, they are promoting consumption of their “bread and butter” as opposed to a free resource, like the website.
And to that, I say kudos– and happy shopping. Now, if they’d only expand it to at least include handbags and other critical “accessory” items, I’d be happy.
Filed under: Collaboration, Community, Culture, In the News, New Media, twitter | Tags: Collaboration, Community, Conversation, Internet, New Media, Social Media, technology, twitter, Web 2.0
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A friend of mine used to work for the Los Angeles County Department of Health and would often tell me about their proposed initiatives and how they were working on new ways to spread the message about health issues using social media.
Like many companies, they followed the typical route: creating a MySpace page and/or a YouTube channel, and would regularly publish content. However, unlike most companies, any Health company or Department has the added luxury of having to sell a “product” that is often incredibly “unsexy,” which often results in lower CTRs and a harder sell. They also bear the burden of marketing a product that people are often unable to interact with or, in some cases, are ashamed to interact with.
Think back. How often do you scan the internet, looking for the latest public service announcements? Probably never. And, if you’re like most people, if you do see one on TV, online, or anywhere else, you probably don’t talk about it with your friends or family because it just doesn’t have the same “appeal” as talking about the latest movie trailer or tv show you watched, right? For the few of you who said that you DO actually talk about the PSAs you see on TV with someone you know, 9/10 chance that the PSA you watched had to do with drugs or alcohol. And the person you talked to? Your child/parent/dependent, right?
Filed under: Culture | Tags: Employment, Networking, New Media, Social Media, strategy, Web 2.0
Over the past few weeks, I’ve had the opportunity to chat with a few people about job hunting strategies. One of the most common questions I’ve been asked has been: “How do you stay optimistic?” and, “What strategies are you using?”
After reading a lot of articles on the subject, and doing a lot of searching myself, I figured I’d share my tips here:
- Network, network, network. Find people on sites like LinkedIn who have careers you’d like to have, or are at companies you’d like to work at. If they look as though they’re receptive to “random connections” (i.e. they have a substantial network size, or say they’re interested in making new connections) send them a connection request and outline your interests in the request. Be succinct and polite. Also, people are more likely to connect with you if you have something in common– a past employer, a friend, etc. If you can establish that from the get-go, be sure to include that in your connection request. Meeting and connecting with new people is the best way to find a new job: most jobs are secured through internal referrals. By expanding your network, you exponentially increase your odds of landing your next gig.
- Ask questions. Take this opportunity to learn something new. Check out a Question/Answer board on a job site and see what types of questions employers and potential employees are asking. Check out boards that are specific to your niche/market and answer questions that you know the answer to. But be careful: only answer questions you know you know the answer to, and you know you can provide a solid, clear, and awesome answer to. Think of this as a mini audition/interview. These Question/Answer boards stick around for, well, as long as the Internet is around– if you say something offensive, or just wrong, it could come back to haunt you. Be sure that you’re putting your best foot forward and this could be your ticket to meeting new people, and securing a new job.
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