Archive for the ‘In the News’ Category
Fortune, like many publications recently published an article highlighting ten unemployed Americans, and their search for a new job “Fortune: The New Jobless“. (Disclaimer: I was one of the 10 featured in the article) Like most articles, Fortune included a link that enables readers an opportunity to “discuss” what they’ve read.
However, instead of discussing the stories that are contained within the article, Fortune opted to encourage readers to engage with the article, and publication in a different way: by sharing their own story.
To me, this creative use of social media enables users to engage with the content in a much more intimate way; and, in turn, creates much more genuine commentary.
After the jump? Snippets from Fortune’s “Talkback: Tell Your Recession Story”
Today, Forbes published an article on the “Top Twitter Celebrities”– featuring the names of both online and offline stars. The lists, which are broken down into two categories: Celebrities (10 on this list) and the Most Influential Twitterers (10 on this list). The two lists feature a total of two women: Britney Spears and Tina Fey– both in the celebrity category. The parent Twitter article also features a link to The Web Celeb 25, a list which features only one woman– Heather Armstrong.
Let’s take a quick look at Forbes’ selections for females: in one corner, we have a pop-princess (who doesn’t actually tweet herself– her “people” do it for her– we know because they sign the tweets) and a comedian, who tweets sporadic, but funny messages. As a whole, these women neither define the product nor the “active”demographic that Forbes was going for.
According to a Time article, back in August 2008, Twitter’s userbase was rougly 63% male, and 25.9% of the site’s users are between the age of 35-44. (Be sure to read Time’s article for great demographic information on the types of people who use Twitter– it’s not who you’d think).
After a weekend filled with phishing direct messages Twitter users might want to seriously consider changing their passwords (if they haven’t done so already) after hearing about the latest escapade. 33 high profile Twitter accounts were hacked and random (albeit somewhat funny) tweets were sent out from the accounts.
Among the targeted were President elect Barack Obama, Rick Sanchez, Facebook, and Britney Spears. (For screenshots of some of the hacked messages/accounts, visit TechCrunch)
For most users, the security breach brought forth more suspicion about Twitter’s privacy and security policy, and sigh of relief as only the “media elite” seemed to be targeted. (However, Michael Arrington of TechCrunch was not targeted and feels “kind of left out”).
The recent hack, which seems to be the efforts of a prankster, illuminates Twitter’s need for increased security for its users. As Twitter’s population continues to grow, their safety and security efforts should be scalable.
On a brighter note, amidst all of the “panic” Twitter announced in their post today (aptly named “Monday Morning Madness”) that they “plan to release a closed beta of the open authentication protocol, OAuth this month” which is good news for developers and users alike. Though Twitter is quick to note that OAuth wouldn’t have saved their hides in a phishing scam or hacking attempt, it “is something we can provide so that folks who use third party applications built on the Twitter API can access to their data while protecting their account credentials.”
The internet is all a twitter with talks about the latest phishing scam to hit popular sites like Facebook and Twitter.
Twitter’s Get Satisfaction forum (their help pages) are quickly being filled with users pleading for help, saying they were recently phished.
Twitter has quickly jumped on the alert bandwagon, posting a message above Twitter feeds on the actual site Twitter.com reading:
However, their main blog, as of 5:50pm PT on January 3rd remained free of any additional information, but their status blog did have a brief update. In addition to this, users who don’t access Twitter through Twitter.com and instead use popular third party sites like tweetdeck or through their iphone might not see the message and instead, must rely on their friends to retweet the warning.
CNET reports that the phishing scam mimics the recent Facebook Koobface virus:
Direct messages (DMs) are showing up in Twitter accounts with appealing come-ons to visit a site on blogspot.com. The text is, “hey! check out this funny blog about you…” The URL in the message then redirects to a page that looks like the Twitter login page, but is actually not on Twitter–it’s a site, twitter.access-logins.com, that masquerades as Twitter to steal your login credentials instead.
Recent reports also note that Facebook is also being spoofed in a similar login manner, so user’s best bet is to check their URL for authenticity before clicking on any links in DMs. If it isn’t a pure Twitter.com URL, don’t provide your login credentials.
As far as the “Tweet alert system” goes, I’d say this would make a great case for Twitter to strong-arm their users and pull a MySpace– compelling users to receive messages or Tweets from “Tom” — aka Evan Williams in Twitter’s case, anytime there’s a potential security threat. This would surely assuage many users who are “frantic” with the sheer thought of identity theft.