Archive for the ‘New Media’ Category
Fortune, like many publications recently published an article highlighting ten unemployed Americans, and their search for a new job “Fortune: The New Jobless“. (Disclaimer: I was one of the 10 featured in the article) Like most articles, Fortune included a link that enables readers an opportunity to “discuss” what they’ve read.
However, instead of discussing the stories that are contained within the article, Fortune opted to encourage readers to engage with the article, and publication in a different way: by sharing their own story.
To me, this creative use of social media enables users to engage with the content in a much more intimate way; and, in turn, creates much more genuine commentary.
After the jump? Snippets from Fortune’s “Talkback: Tell Your Recession Story”
Back in July/August of 2008, Huggies launched an ad campaign aptly called “Geyser,” which featured a young father carrying his son into a bedroom for a changing, and then, well, being “hosed” down by a “geyser” of, well, you get the idea. The commercial was a hit online, and according to an article by BrandWeek, published in August of 2008, the ad received 1.3 million aggregate views on sites like “YouTube, Spike and Meetup.com.”
As of late, the commercial has reappeared on cable television as well (initially I thought it was a Superbowl advertisement, which caused me to research the ad– I hadn’t come across it online). While researching the ad, I not only came across the initial advertisement, but also a “mockumentary” entitled, “Inside the Diaper.”
Today, Forbes published an article on the “Top Twitter Celebrities”– featuring the names of both online and offline stars. The lists, which are broken down into two categories: Celebrities (10 on this list) and the Most Influential Twitterers (10 on this list). The two lists feature a total of two women: Britney Spears and Tina Fey– both in the celebrity category. The parent Twitter article also features a link to The Web Celeb 25, a list which features only one woman– Heather Armstrong.
Let’s take a quick look at Forbes’ selections for females: in one corner, we have a pop-princess (who doesn’t actually tweet herself– her “people” do it for her– we know because they sign the tweets) and a comedian, who tweets sporadic, but funny messages. As a whole, these women neither define the product nor the “active”demographic that Forbes was going for.
According to a Time article, back in August 2008, Twitter’s userbase was rougly 63% male, and 25.9% of the site’s users are between the age of 35-44. (Be sure to read Time’s article for great demographic information on the types of people who use Twitter– it’s not who you’d think).