Archive for the ‘Traditional Media’ Category
Fortune, like many publications recently published an article highlighting ten unemployed Americans, and their search for a new job “Fortune: The New Jobless“. (Disclaimer: I was one of the 10 featured in the article) Like most articles, Fortune included a link that enables readers an opportunity to “discuss” what they’ve read.
However, instead of discussing the stories that are contained within the article, Fortune opted to encourage readers to engage with the article, and publication in a different way: by sharing their own story.
To me, this creative use of social media enables users to engage with the content in a much more intimate way; and, in turn, creates much more genuine commentary.
After the jump? Snippets from Fortune’s “Talkback: Tell Your Recession Story”
Back in July/August of 2008, Huggies launched an ad campaign aptly called “Geyser,” which featured a young father carrying his son into a bedroom for a changing, and then, well, being “hosed” down by a “geyser” of, well, you get the idea. The commercial was a hit online, and according to an article by BrandWeek, published in August of 2008, the ad received 1.3 million aggregate views on sites like “YouTube, Spike and Meetup.com.”
As of late, the commercial has reappeared on cable television as well (initially I thought it was a Superbowl advertisement, which caused me to research the ad– I hadn’t come across it online). While researching the ad, I not only came across the initial advertisement, but also a “mockumentary” entitled, “Inside the Diaper.”
Flip.com, a Conde-Nast creation has announced that it’s closing its doors today. The site, which was targeted towards teens and tweens, and encouraged users to make online photo albums/scrap books is officially shutting down on December 16th.
If you have anything on Flip.com, now’s the time to save it, or pull it down.
The recession/economy not only kills jobs, it kills creativity too.
Looking to capitalize on Twitter as a news source? Why not give CrowdStatus’s NewspaperStatus a shot?
The site aggregates all of the current news tweets in one handy, post-it type layout, encouraging you to dip your toes in the news-media ocean (as opposed to the trickling stream you might get when you add each to your Twitter page).
The site is pretty comprehensive and incorporates almost all of the news outlets you would expect, and many you wouldn’t. Seems like a natural progression from old media to new media– it’s like your own personal news database.
For those of you not interested in newspapers, you can create your own crowdsource, and incorporate whatever tweets you might want to keep tabs on.
I can only imagine the total impact of a site like this within a crime fighting realm– think Amber Alerts gone global– the reach is much further than the signs on the freeway if alerts are sent straight to a user’s cell phone.
There’s an old saying that goes “with greatness comes great responsibility”– typically this adage is applied to political leaders, philanthropists, and corporate tycoons. However, this time, I’d like to apply it to the Internet.
It’s a great big world-wide-web out there, and it amazes me when people get caught up in the anonymity associated with a screen name or an open interface. You’ve seen it before on shows like To Catch A Predator, where unsuspecting pedophiles get nabbed for being online pervs, but now witness it within a professional atmosphere: when applying for a job.
One user, thinking he’s clever, posted to Ubuntu Forums, asking for help on his job application/survey. Little did he know, the very recruiter that sent him the survey, visited the site, resulting in a bit of an HR/hiring nightmare:
Re: Calling All Linux Experts
If I could ever so kindly ask the Linux world for some help.
I have applied for a job that is in a heavy Linux environment and I have been sent a questionnaire about my knowledge. I know my way around pretty good and just want double check my answers. Some of the questions and a gim-me, some take some thinking and some are just down right hard. Any and all help will be greatly appreciated.For those who have commented, it is indeed an entry level network administration position with some Linux skills required as most of our network management tools run on Linux. I would also like to say thank you for the very sensible comments you all have made about the call for answers. And “bradcarr” while you haven’t broken the rules of my questionnaire you have definitely broken the spirit of the exercise. I did indeed say you could use any resource available to you, but didn’t it cross your mind that this might be the wrong thing to do? I want to see the “real world” ability of a potential employee, not what they can recite in an interview but what they can come up with using their normal information sources to solve a problem or research a subject.
This has shown me that you won’t take the initiative to research a problem, even when it might land you a job. I “googled” most of these questions before making the list and most of them are very easily discovered. It didn’t seem to me that I was asking too much for people to use mailing lists, forums, IRC whatever to compile the answersthemselves. I actually expected to see some questions show up on forums but I didn’t expect someone to paste the entire thing and expect the forum users to do all the work that would qualify you for an interview. I think at this point you could save us all some time and not turn the answers back in, I already have the information I need on your answers.
As far as the rest of you, if there are any of you reading this thread that live in the Nashville area that want a network administration job with some Linux work feel free to shoot me your resume at paul.tinsley (at) lightningsource.com. Oh, while you are at it, go ahead and send me the answers to the questions
Tech Crunch reported today that sites like Digg are driving more traffic to traditional news sites rather than blog and UGC news sites.
This research essentially validates the idea that consumers, no matter how tech savvy and “on the cusp” they may be, still trust traditional sources more than anonymous bloggers who might share relevant news.
With readership of formal news sites decreasing, what criteria must a current blogger or news site satisfy in order for them to be considered a viable news source? At what point does traditional media pass the torch, or, bridge the gap between new and old media.
Blogs are the first step, but what about unconventional partnerships?