• Experience in the strategic planning and implementation of online communities and community management for both large and small-scale businesses.
  • Extensive knowledge of social media strategies and technologies, including: Twitter, instant messaging, viral media/viral video, social networking sites, wikis, blogging, and widgets among others.
  • Highly proficient in conducting research both online and offline using traditional research methods.
  • Strong oral and written communication skills.
  • Skills in: Adobe Photoshop, basic HTML, Adobe Flash, Illustrator and various other applications.

Yahoo, Inc.
Online Community Manager
May 2008-Present
  • Supported: Yahoo! Messenger, profiles on Yahoo!, Yahoo! Groups events, and various other Community Management events and teams.
  • Facilitated and maintained the relationship with the top 5% of Yahoo! Messenger users (“All-Stars”)through weekly communication and messaging resulting in an increase in user participation.
  • Managed and wrote the weekly/bi-weekly posts for the profiles news blog addressing user issues, product features, as well as user feedback.
  • Planned and implemented offline events for Yahoo! Groups Moderators in various locations across the US.
  • Coordinated and orchestrated monthly calls with Advisory Panels for the Messenger team; managed the logistics for the in-person visits for both the Mail and Messenger events.
  • Provided monthly insights reports to the Messenger team surrounding user perception and usage of products.
  • Worked with in-house and external vendors to execute mass email campaigns for Groups events.
  • Reported and tracked the team annual budget of over $200k.

Think Passenger, Inc.
Online Community Manager
July 2007- May 2008
  • Clients included: Nike, JCPenney, ABC Daytime, BP (British Petroleum), Coke, among others.
  • Facilitated daily strategic conversations between consumers and brands through private online communities.
  • Composed and distributed branded email correspondence to community members via 3rd party email partners.
  • Created extensive reports based on community key learnings in PowerPoint.
  • Worked with the development team to implement new technologies within the Passenger platform.

Edelman Public Relations
Digital Entertainment Rights and Technology Intern
  • Compiled media lists, press kits, and speaking calendars for current clients including Fox Interactive Media, MySpace, IGN, and Revver.
  • Researched clients and created coverage reports distributed to both Edelman employees and client marketing.
  • Competed competitive analysis of competitors and relevant industry data.

The Schwab Center at Stanford University
Assistant Event Coordinator
  • Worked closely with the catering team to implement and develop thematic corporate events for Fortune 500 company executives including Nike and Cisco.
Marketing Intern
  • Assisted with Marketing campaigns, tracked campaign results, reviewed industry journals and documented reviews, organized and sent review copies, submitted for awards.
  • Educated in design concepts for packaging and advertising of reference books.

University of Southern California Los Angeles, CA
M.A.: Communication Management 2007
Thesis topic: User Generated Content, Viral Media and its Impact on Broadcast and Marketing
University of California, Santa Barbara Santa Barbara, CA
B.A.: English, Minor: History 2006
Awards: Dean’s Scholar


3 comments so far

  1. […] Melissa Daniels Resume ← Pottery Barn: Where’s your Community? Practice what you preach → […]

  2. Melissa Daniels on

    For those of you who found my blog by way of the Fortune article, thanks for your well wishes in my job hunt, and help with positions. However, I’ve happily found another job and have returned to the world of Community Management.

    Good luck with your own hunts, and thanks for stopping by!


  3. Carlos Jimenez on

    Congratulations on your new position. Should you need to go look into another opportunity, I invite you to contact us. Your background and expertise are a fit for a new e-community we are developing.


    Carlos F. Jimenez

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: