Archive for the ‘Traditional Media’ Tag
Fortune, like many publications recently published an article highlighting ten unemployed Americans, and their search for a new job “Fortune: The New Jobless“. (Disclaimer: I was one of the 10 featured in the article) Like most articles, Fortune included a link that enables readers an opportunity to “discuss” what they’ve read.
However, instead of discussing the stories that are contained within the article, Fortune opted to encourage readers to engage with the article, and publication in a different way: by sharing their own story.
To me, this creative use of social media enables users to engage with the content in a much more intimate way; and, in turn, creates much more genuine commentary.
After the jump? Snippets from Fortune’s “Talkback: Tell Your Recession Story”
Looking to capitalize on Twitter as a news source? Why not give CrowdStatus’s NewspaperStatus a shot?
The site aggregates all of the current news tweets in one handy, post-it type layout, encouraging you to dip your toes in the news-media ocean (as opposed to the trickling stream you might get when you add each to your Twitter page).
The site is pretty comprehensive and incorporates almost all of the news outlets you would expect, and many you wouldn’t. Seems like a natural progression from old media to new media– it’s like your own personal news database.
For those of you not interested in newspapers, you can create your own crowdsource, and incorporate whatever tweets you might want to keep tabs on.
I can only imagine the total impact of a site like this within a crime fighting realm– think Amber Alerts gone global– the reach is much further than the signs on the freeway if alerts are sent straight to a user’s cell phone.
Tech Crunch reported today that sites like Digg are driving more traffic to traditional news sites rather than blog and UGC news sites.
This research essentially validates the idea that consumers, no matter how tech savvy and “on the cusp” they may be, still trust traditional sources more than anonymous bloggers who might share relevant news.
With readership of formal news sites decreasing, what criteria must a current blogger or news site satisfy in order for them to be considered a viable news source? At what point does traditional media pass the torch, or, bridge the gap between new and old media.
Blogs are the first step, but what about unconventional partnerships?
Almost a year ago I finished my thesis on UGC and viral media, convinced I’d update it regularly with new happenings and permutations of the industry. As you probably could guess, it didn’t happen, mostly because of the inherent irony in place.
Irony is: thinking you can write about a new media program in an old media space.
Irony is: realizing that the easiest way to tackle an academic subject is to remove the academia from the subject and shoot straight from the hip.
So here we go: my latest endeavor in front of me: a blog, instead of a wiki, instead of a thesis, on a supersaturated market in a saturated infrastructure.
Let’s talk new media.